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Surreal Bathscapes

EXPERIENCE DESIGN

Co - Designer

The brief was to propose an in-store installation/artistic experience in the aegis of an event to invite relevant audience to help ascertain a distinct brand position for Artize, a luxury bath brand that is #BornFromArt.

The concept behind this design was to create a world by altering the reality using surreal art within the store with the help of human sculptures by playing with scale and distortion.

Client - Artize 

Artboard 1_page-0001.jpg

Technical Drawings

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Artboard 3_page-0001.jpg

Final Design

tiara entrance.png
caserol photoshop.png
spoon photoshop.png
sample artize render sample ps.png
main basin section photoshop.png

The primary goal of surreal art is to engage viewers on a subconscious or emotional level, allowing them to interpret the artwork in their own unique ways. While some surrealistic artworks may carry explicit messages or social commentary, others may prioritize the exploration of the surreal and the mysterious without conveying a specific message. It ensures a dual perspective on life and a balance between the rational and irrational life. It recognizes the potency of an unconscious mind and how important it is as compared to the reality. Just how artize have their products as bathroom accessories but they want us to know it is much more than that and how important it is to know it. alter To achieve this ,playing with scale manipulation to others perception of It helps to revolutionaries human experience. reality. It challenges how an individual perceive the world.

Prototype

Co-Designers: Ashwin Rajesh, Apratim Jain, Sparshika Upmanyu

Mentor: Lena Gupta

August, 2023 - September, 2023

Mouli Gupta

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